History Of Victors & Spoils
Victors & Spoils (V&S), located in Boulder, Colorado, was the first advertising agency built on open innovation and crowdsourcing principles from the ground-up. V&S was co-founded in 2009 by John Winsor, Claudia Batten and Evan Fry, all former members of the advertising agency Crispin Porter + Bogusky (CP+B). V&S crowdsourced creative ideas for its ad campaigns through Agency Machine, its proprietary online platform. CEO John Winsor wanted to change the way that advertising was done, a difficult task in an industry entrenched in traditional models.
In 2012, Havas bought Victors & Spoils under the leadership of then-CEO, David Jones. At the time of the acquisition, V&S had been going through a period of huge growth, working with clients like Harley Davidson and Adidas, and shaking up the industry with its radical approach to creativity.
However, the growth came to an end in 2018. Victors & Spoils was officially closed. A Havas spokesperson told Adweek that V&S was closing because the group was shifting its our focus towards “the most modern and relevant areas.” The statement also mentioned increased investment in AI, conversational commerce, customer journey mapping and blockchain, proving if nothing else that Havas is up-to-date on marketing buzzwords.
In 2020, we came across the domain and got to know about the rich history of Victors & Spoils. We decided to continue its legacy, but in a whole new field. We wanted to help people with their everyday life, hence decided to review Home and Kitchen items that people use.
A Closer Look At Our System
There are certain phases our team goes through before recommending a product for you.
First, they select a trending item that’s available on the market. Then, the research team analyzes it properly to see if it’s a good fit for most of the users out there.
Once it passes these levels, our writing group handles the content writing part in a systematic way to make sure the articles contain all the information that’s needed.
At this stage, we go through each product by category, compare them to the other similar items on the market, consider the price vs. value etc. And if it’s a bit uncommon product which requires some knowledge before purchasing, there’s always a buying guide to help you out in the end.
The editorial team goes through the reviews to make sure everything is in tip-top condition. Only after passing through all these phases, an article gets to see the light of the web!
Throughout all these processes, we make sure our entire system stays biased-free and transparent. We know our readers rely a lot on our judgment and we take this responsibility with great care. All the reviews are solely based on the user’s experience, ratings and durability of the appliances.
The Topics We Cover Here