There was a ranch. There was a philosophy. There was a movement. All that was missing was a brand.
Lazy. Freeloader. Druggy. This is how society views the marijuana legalization movement. But the people of Stoner Ranch, a beautiful property outside of Telluride, Colorado, sought to change that and shed light on the movement’s positive attributes. The power of forward thinking. The idea of common sense over ideology. Of questioning the status quo to create real change. But first, they needed a brand for people to listen to. So we gave them that. From scratch. We provided everything, from logo design to product packaging. And by incorporating iconography never before used in the legalization conversation, we helped define what the marijuana movement can stand for beyond marijuana.