WE TOOK YOUR BEST STORIES AND MADE THEM EVEN MORE EPIC.
Midnight Moon’s history of making moonshine predates the prohibition days. Unfortunately, their brand was stuck in the past, too. So, we repositioned their moonshine from illegal backwoods rocket fuel to an ultra premium spirit by modernizing their look and rebellious attitude. The result was a complete website redesign and a reimagined social approach. One of our tactics was the Tales From the Moon contest, where we turned our fans’ best stories into epic animated films. Hundreds of crazy stories were submitted to our Facebook page, but only a select few were worthy of being immortalized in legendary fashion. In the end, we set a new standard for a killer night out with friends. Some just have great stories, others have Tales From the Moon.