JCPenney Digital


Beware. Shopping at JCP could turn you into a baller.

We launched the JCPenney Men's Store with the help of college basketball player of the year, Frank Kaminsky. A guy known for being a lovable, talented, 7-foot goofball and not for his sense of style. So on draft day, after signing with the Charlotte Hornets as the 9th overall pick, we launched these two videos showing Frank looking fresh in some brand new JCPenney duds. Raising the question: Did all that newfound fame and fortune change Frank, or did Frank just, you know, change? Beyond the videos, Frank also showed up for the NBA Draft with two tanks sewn into his JCPenney jacket, a suit with considerably fewer zeros on the price tag than those worn by other first round draft picks and a fashion choice not lost on social media that evening.