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JCPenney Digital

 

We’ve turned the 1990’s super-hit “No Diggity” into a show of support for Olympic alpine skier Ted Ligety.

The campaign showcased JCPenney's support of our Olympians in Sochi by promoting Team USA mittens through the remaking of Blackstreet’s hip-hop-hit “No Diggity”. By swapping lyrics to proclaim “Go Ligety” and by asking consumers to round-up to the nearest dollar both in-store and online – we’re supporting Ted while at the same time raising funds for the USOC (United States Olympic Committee).