From the cheapest snack in the freezer to the most valuable tool in any Mother’s arsenal.
General Mills has historically grounded their advertising for Totino’s Party Pizzas in a value proposition – that at $1.50, they are the cheapest way to feed your kids. They came to V&S, however, with ambitions of being more than that. They wanted to elevate Totino’s ability to satisfy even the pickiest of eaters and position themselves as the ultimate tool in a mother’s arsenal when the family mood suddenly shifts from cool to chaotic. So we created, produced and launched a campaign that called moms everywhere into action, encouraging them to MOM UP by stocking up on Totino’s Party Pizzas. Because with a freezer full of Totino’s, moms will be prepared to diffuse any dinner time disasters or sleepover meltdowns that come their way.