FRUIT AND VEGGIES ARE A BRAND NOW. WE KNOW BECAUSE WE CREATED IT.
From soda to pizza to potato chips, brands have successfully used advertising and celebrity endorsements to shove junk food down our kids’ throats. But no one has ever used those same marketing tactics for good. So we did. With the help of Partnership for a Healthier America and the First Lady of the United States, we didn’t just build an ad campaign to fight childhood obesity. We built a brand. From scratch. Without touting a single health benefit or handing out a single guilt trip, FNV shamelessly markets to kids in the same way that processed food companies have for years. And instead of allowing our consumer to see right through our strategy, we wear it on our sleeves. The Fruits and Vegetable marketing machine has arrived, America. Prepare to be marketed to.
HOW DO FRUITS AND VEGGIES BEHAVE ON SOCIAL? LIKE IDIOTS.
A sweet logo, website and traditional ad placements have served FNV well, but we know the real path to teen hearts and minds is through social. So we gave ourselves permission to be as dumb and irreverent as we wanted in order to organically build a following for FNV across Instagram, Tumblr, Facebook and Twitter. We do all concept development, production, content planning and community management in-house. And yes, as you may be able to tell, we have a damn good time doing it.