Fan Machine Digital


We turned our clients’ Facebook pages into creative departments.

We firmly believe that Facebook fans can do more than ‘like’ things. We believe that if given the right tools, fans can think, collaborate and contribute to the brands they love in real and meaningful ways. So we conceived, designed and developed Fan Machine. One part ideation engine, one part social media platform and one part ad agency, Fan Machine was the world’s first app that allowed brands to turn their Facebook page into a virtual creative department. Since it’s launch in 2011, Fan Machine has helped our clients like Harley-Davidson and Converse facilitate co-creation directly on their social platforms, including this campaign from Harley-Davidson developed to inspire the next generation of riders.