THE OFFICIAL CRAFT BEER OF CRAFT BEER
It’s no secret that big brewing companies have been squeezing out the craft brewing industry through mergers and acquisitions. As a result, big beer has gotten big—so big, it’s hardly American. Meanwhile, real American craft beer has struggled to find its collective voice.
Enter the Brewers Association; they wanted to support real American craft brewers across the country. With American Craft Beer Week approaching, the timing to take a stand was never better. Our idea: show just how big small beer has gotten and so ‘The Biggest Small Beer Ever’ was born.
To immortalize this massive merger, we got 4,490 brewers across all 50 states onboard to brew a single recipe, designed a can with the names of all participating craft brewers, developed the social campaign, and drove PR through a national toast. The campaign became a beacon of American unity and a true symbol of idealism and entrepreneurship.