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Boppy Print

 

Nothing delivers big news like a gigantic breastfeeding mom on a billboard.

When a new competitor emerged in their market category, Boppy needed help reinforcing their core product as the undisputed industry leader. Not only did Boppy invent the first nursing pillow 23 years ago, they had also been awarded as the #1 overall baby product for 9 years in a row. So with the facts on our side, we weren’t shy about how we told the world, showcasing larger-than-life babies and boobs on self-award, light-hearted billboards in Atlanta, Chicago and Minneapolis.

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