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Arizona Integrated

 

When you’re a teenager, the clothes you wear should never cover you up.

Arizona Jeans Co. challenged us with a brand refresh. Beginning with strategy, they asked us to help reenergize the brand and find cultural relevance with a new, teen audience. The solution was the “Be Ridiculously You” campaign. As a rallying cry for young adults looking to find their fit in this world, this series of short form Vine-inspired videos demonstrated how Arizona styles don’t make the person. But rather how the person makes the styles.

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