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Adidas Design

 

Inspire the next generation of football players to rep Team Adidas.

We were asked to develop a toolkit for Adidas football that would inform every marketing execution, visually and tonally, for an entire year across all Adidas football initiatives, including the NFL, NCAA and High School properties like the Army All-American game. V&S created a language, photography and typographic system that could be replicated by any Adidas vendor or partner to ensure a consistent look across all print, digital and social applications. The toolkit also marked a stylistic shift for the brand as executions were rooted in a more authentic portrayal of what it means to be an athlete versus the dark, brooding, over-stylized depictions of players typical of Nike and Under Armour advertising.

Print & Digital

TOOLKIT DOCUMENT